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Natalie Eady

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Screening potential clients sounds rather clinical, a bit like screening for a disease.

Truth be told, D clients are like parasites.  They can be painful, demand attention, drain your energy, query your bills and if they refer you work - breed more parasites.  Most significantly, they’ll damage your brand, morale and culture. Unlike the pa...
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Business Story Books tell a compelling, authentic and fluid story. Both content and form are important in delivering an informative and inspiring story that promotes brand awareness....
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A resolution is defined as: 'A firm decision to do or not do something.' When we set attainable resolutions we gain clarity of our desired direction both personally and professionally. They say it takes 21 times to change or create a habit and by actively speaking change w...
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How to write your 'About Us'

September 11, 2016
Your website is an important marketing channel to create awareness and generate leads. Use this platform to tell your business's story and engage your audience. It's your opportunity to convey personality and culture, to demonstrate why people will enjoy working with you and...
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Six habits of successful conversationalists

Holding a good conversation is an underrated, but required, skill in our industry. This separates good advisors from excellent coaches. It's easy for accountants to fall into an advisory rut, cutting to the chase, always giving the answer - delivering advice based on experi...
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