About Viv

Co-founder & Director of Marketing & Strategic Partnerships AKA The Vivacious Visionary

Viv created a thriving 18 person accounting firm.  Sought after for her procedure-based growth model, she then founded Business Fitness NZ, providing systemised compliance content to 400 NZ firms.  Her focus is driving the change required for accountants to step up and take their rightful place as trusted coach and advisor to the small business community. 

A straight shooter with a big heart; Viv is a respected thought-leader, speaker, and business coach, with specialist skills in business execution, succession planning, mergers and acquisitions, and governance.  Whilst on the Board of several companies, her number one business passion remains the accounting industry.  

At the end of a long day Viv likes to sit still - for five minutes.  Then she'll be found playing handball or dress ups with her granddaughters.  She also enjoys extreme word puzzles, paddle boarding, and yoga (not together - that's harder than it looks). One day she'd like a miniature Schnauzer; in the meantime she's happy with her shoe collection in a non-chewed state.  Viv also likes the 'occasional' (*cough*) Chardonnay.

About Mark

Co-founder & Director of Sales AKA The Mindset Maestro

Mark established Quay Accountants, where he generated revenues in excess of $2m per annum, of which over 50% was from systemised Business Development work.  He co-founded The Gap with Viv and is CEO of 2020 Business Dynamics.  He works with New Zealand and Australian firms to deliver the three freedoms to their own clients, and achieve recurring BD revenue and ultimate client stickiness in the process.

All about the leverage, Mark’s success stems from the design of BD services to create recurring income and a business model that didn't rely on his presence.  Also a sales force, his mission is to blow apart the used car salesman stigma around selling, kick product pushers into touch, and help our Gap members to sell valuable services to help their SMB clients get the business and life they’re after!

He's come a long way since his days as the long-haired hippie from KPMG.  He's an avid business reader and writer who loves nothing more than a punishing morning row.  BTW his rowing is a vain attempt to keep up with his three sons - who are all semi-professional.  Mark and his wife Mia love a long walk on Ohope Beach followed by a glass of Red.

About Natalie

General Manager AKA The Creative Curator

Nat is a creative with a passion for numbers.  Despite studying Interior Architecture, she's enjoyed working closely with accountants since '08.  As GM, she utilises her product design and content development experience to help the team produce amazing outcomes based on client suggestions and Gap strategy.

Working in dynamic environments has allowed Nat to refine a broad skill set; she dabbles in public speaking, enjoys flexing her graphic design muscles, loves finding a culture cure, and pretty much has her fingers in all the work pies.  Nothing gets her more pumped than crystallising an epic idea or realising it by utilising everyone’s unique input. 

When Nat isn't directing traffic in the office, she can be found propping up the NZ economy with her online shopping addiction.  She’s also currently learning German, loves disciplining her children (and husband), and renovating houses… balancing a loaded paint brush with a glass of Central Otago Pinot Noir from the top rung of a ladder is a skill that Nat has artfully mastered.

About Zoe

Member Success Advocate AKA The Solution Seeker

Our queen of queries, Zoe, will most likely be found helping somebody - be that one of the Gap crew or a member of our community.  ‘Efficiencising’ stuff is what she does best.  She loves going home at the end of the day feeling like she’s achieved something, so reach out with your questions, she’ll gladly help!

A people pleaser and morale booster, Zoe is your bubbly go-to-lady for portal, training, and event queries.  Originally hailing from sunny Whangamata, Zoe has a strong retail background, with previous management and customer-focused roles.  Sinking her teeth into a new industry, she brings sharp admin skills and a shop floor perspective; understanding many of the daily challenges that SMEs face.  

Between exercising her doggies, Roxy and Daisy, hitting the gym, part time studying, and full time wife-ing, Zoe asks, "Does binge watching Netflix count as a hobby?".  This busy lady was recently married, where her dogs stole the show during her beach wedding ceremony… harassing guests to throw their beach toys the entire time.  When she’s not throwing soggy dog toys on a white sandy beach, she can probably be found sharing a crisp Gin with friends.

About Amy

Member Success Specialist AKA The Sassy Soundboard

Amy thrives on supporting Gap firms as they track their unique Business Development journey.  She plays a key role in member onboarding; helping firms hit the ground running and dissolve roadblocks to success.  A change specialist and efficiency guru, Amy gets her kicks from empowering people and taking the ‘hard’ out of business processes and systems.

As Member Success Specialist, Amy is dedicated to helping firms maximise their ROI from The Gap.  She is also extremely passionate about supporting Gappies to help their clients run a better business and achieve financial, time and mind freedom.  Amy brings a diverse skill set to the Gap team; with so many strings to her bow, she’s practically a harp. 

Amy loves all things people, placing equal value on EQ, IQ and AQ.  She’s also an advocate for balance, be that time spent walking her two mini-schnauzers or enjoying a glass of anything in the spa.  When she’s not helping Gappies leverage their team to deliver BD, she can be found chasing adventures, and partaking in mischievous water fights on the back of fire trucks - all in the name of Trillian Trek charity.  

About Sarah

Product Manager AKA The Code Conductor

Sarah is our digital go-to-girl.  She is typically the one reigning in our creative / crazy ideas based on practical feasibility.  A qualified teacher with design flare, she also has extensive software support experience and is your lady if you have portal queries or suggestions.  Sarah has a rare ability; explaining complicated stuff in simple terms - without making you feel stupid.

As our chief UX Designer, Sarah spends her day planning and developing portal enhancements to improve your experience.  She finely balances functionality with flexibility, carefully logging and stress testing client suggestions as part of the wider development process.  Sarah also leads Luna - our Morale Manager (and in-house doggy).   

Tending to her veggie patch and converting her yield into amazing creations is her favourite pastime.  She also enjoys keeping active, having recently discovered a love for boxing and swimming (provided she has her own non-smelly boxing gloves and the coach’s swimming set is easy!).  Sarah is into craft beers; growing her own hops(!) which she and fiancé Mitch experiment with… her local bevvy of choice is however a drop of Growers Gate Shiraz.

About Florian

Operations Manager AKA The Data Dude

Florian loves being part of building great businesses and teams. As Operations Manager, he delves deep into member experiences and data to drive improvement and adoption to help firms accelerate small business success.

In 2010, Florian worked for an accountant called Mark Jenkins who had him mapping MYOB account codes to standardise across all clients. He still occasionally dreams about these. During high school in Opotiki, he was also a ‘boxer’… not the cool kind, but the kind where you put together cardboard boxes to fill with kiwifruit. After a decade in financial services in Melbourne, the German-born Kiwi retuned home, bringing his wicked balance of efficiency and ingenuity to the team. Unfortunately, his name is often misrepresented. Floriana has given up on this. If Florain is asked for a name at a café he gives a false one… sometimes he tells people Florian is German for Steve.

His off-site endeavours also reflect his commitment to balance; he’s pretty exceptional at painting pictures and pretty terrible at catching fish. On the weekend, he looks forward to drinking coffee in bed before the kids invade and if he can squeeze a nap in, it’s a successful weekend.

About Aline

Digital Coordinator AKA Digital Overlord

Aline works hard behind the scenes, running our Virtual Masterclasses, editing videos and training sprints, wireframing and testing new platform features, documenting Knowledge Base articles, and much, much more. Chances are you’ve encountered some of her handy work. She oils the Gap machine daily.

Aline hails from Brazil and is one of our more technical team members. She has an exciting work history, including having produced political jingles, tried her hand at journalism, taught herself coding, and several other things she can’t tell us without breaching NDAs. When she’s not feverishly troubleshooting technical stuff, she enjoys gaming; balancing her time spent in a dark room with biking, hiking, and cooking with her delightful hubby.

Aline learned to ride a bike at age 30 and once had musical ambitions of the flute variety. Her many other talents include crochet, archery, and folding fitted bedsheets while blindfolded. Apparently, she’s pretty good at paddleboarding too – stay tuned for our next Christmas party to see if she can fold a fitted sheet blindfolded on one of those. When it comes to a hard-earned bevvy with the team, Aline will always go for a Mojito.

About Jade

Marketing & Events Manager AKA The Industrious Instigator

Our ‘Jade’ of all trades came to us following a five-year stint in Australia, where she honed a range of high-level administration and client support skills.  She's not afraid to get her hands dirty; having worked in an Iron Ore mine… she likens this role to the four years prior that she endured at IRD.  Jade much prefers working with our tribe of progressive Gap members! 

As Marketing and Events Manager, she'll likely penetrate your inbox, or hand you an impromptu mic at one of our masterclasses.  She’s always ready to help or provide banter, be that via the phone, email, or member masterclasses (effortlessly organised by hers truly).  Jade is pragmatic and creative, but always keen to discuss what's trending on Twitter or in Vogue magazine. 

When she's not nagging people to join the Facebook group, she can be found annoying her cat Brian and husband Ben, being dominated by her twinning niece and nephew, or keeping up with the Kardashians (don't judge).  Jade’s evolved since joining the team and now enjoys the odd wine - though she’s extremely picky and it needs to come from Matawhero.

About Debbie

Member Success Specialist (UK) AKA The Gratitude Grenade

As a skilled business coach, Debbie has an appetite for helping Gap firms on their path to Business Development success.  Enthusiastic and process-driven, she loves resolving issues and removing barriers to achieving the common goal.  From leveraging Gap resources, to empowering teams with soft skills for life, Debbie is committed to helping firms maximise their ROI from The Gap.

Debbie is culture-focused and a true believer in businesses valuing their people as strongly as they value their brand.  As UK Member Success Specialist, she’s on the ground helping UK Gap firms deliver enduring value to their business clients.  All about living one’s best life, she particularly enjoys helping firms do more of what they love by structuring goals to achieve freedom (time, mind and financial).

With the life motto ‘believe and achieve’, Debs is a qualified Yogi, reflexologist, and food enthusiast.  An adaptable and challenge hungry gal, who’s equally eager to laugh and learn, Debs can sometimes be found mid yoga headstand with a Rosé in hand.

About Phil

Director of Sales (UK) AKA The Passionate Pedler

Phil is a master of sales and enjoys working with accountants to transform the way they position and sell their services.  With years of industry experience, and as founder of Proten Sales Development, he firmly believes accountants are beautifully positioned to deliver Business Development services to help their business clients achieve their lifestyle goals.

Also referred to as ‘The Man with the Plan’, Phil has owned and run SMBs, and understands the daily pressures and mindset required to achieve success.  He strongly believes that no two businesses are the same, however recognises there are common themes, barriers, and techniques that can be deployed to reach a unique solution.  Drawing on his vast sales experience, Phil is all about helping accountants to help their clients run a better business.

Author of “It’s All About The Value”, Phil is a compassionate and capable mentor who’s committed to improving sales effectiveness for accounting firms and their clients.  When he isn’t showcasing The Gap, he can be found pounding the pavement or playing a range of musical instruments (although his ability to collect instruments outweighs his ability to play them).  He is also a long-time supporter of the London Irish Rugby Club, where he's been known to enjoy the occasional Guinness.

About Jen

Content Specialist AKA The Error Eradicator

Jen is a fountain of knowledge with double degrees in Accounting and Law.  Look up attentiontodetail in the dictionary and you’ll find Jen’s name… #FakeWord but you get our drift.  As chief content creator, her acute proofreading eye and ability to decipher technical jargon are crucial in developing and publishing our prized content. 

Also hailing from a previous role at IRD, Jen thrives on working with our clever clients to continually enhance our content offering.  Jen loves a crackin’ content suggestion so shout out via our Gap Community Facebook Group, email, or Twitter!

Jen enjoys live rugby and music, as well as smashing herself at the gym before the sun comes up.  She’s also a self-confessed Netflix addict and skate park mum - happily accompanying her son Brandon to defy gravity on a regular basis.  Typically, this is followed by a refreshing glass of Pinot Gris (for her) afterwards.

About Chelsea

Digital Marketing Coordinator AKA Digital Deviser

With a Bachelor of Commerce majoring in Marketing and Commercial Law, Chelsea has a great knowledge tank for Gap crew and members to tap into.  As our Digital Marketing Coordinator, creating new thought pathways to resonate with people and their pain points is her creative outlet. 

Prior to The Gap, Chelsea had a brief introduction to the accounting industry, cold calling SMEs to entice them to change their accountant… she lasted a week with the firm (who weren’t Gap members) as cold calling is no #SuccessfulSelling strategy!  She now loves testing new engagement ideas from Gap HQ and thrives on the fact that no two days in the role are the same! 

When Chelsea’s not devising her next marketing strategy, she’ll be found hitting the gym, sampling or cooking food, dabbling in event and property photography, binging on true crime TV, or on an adventure with partner Scott.  A cold Gin & Lemonade (never tonic) with a slice of cucumber is her bevvy of choice, clearly the drink of a marketer! 



About Kirsteen

Member Success Specialist AKA The Improvement Illuminator

As a Member Success Specialist, Kirsteen helps new Gap members connect their key people and processes to improve efficiency and team engagement.  A driver of culture, communication and collaboration; she loves advocating for members… in particular, uniting them to overcome mutual roadblocks and gauge ways to improve our offering.

Kirsteen enjoys changing out of mum mode to work with great people who are prioritising their clients’ mind, time and financial freedom through the delivery of sustainable advisory services.   A seasoned project manager and process mapper, she jumps at supporting gappies to tighten their processes for improved fulfilment and greater client outcomes.

Holding the majority of the singing talent at The Gap (as an ex acapella choir member), once upon a time Kirsteen also had a great golf handicap.  While she’s retired from professional sport, she’s still a keen runner and uses it to counteract her love of baking.  Being British (and mother of three boys), Kirsteen loves a strong brewed tea, and is quite partial to a G&T and the occasional celebratory whisky to keep up with her Scottish roots.

About Brad

Business Development Consultant AKA The Bearded Beacon

Brad loves showing accountants the untapped potential in their firm and within themselves.  A third-generation accountant, Brad took a hiatus from public practice in his 20’s, working as a management accountant at a big insurance company on the basis that working in commerce looked like fun.  He was wrong.  He quickly moved back to public practice.

Not the average accountant (understatement), Brad created, built up, and sold a successful practice - BJT Financial Services - in eight years.  He’s also a prolific blogger and content creator who specialises in coaching accountants to create capacity and pull their growth levers with Business Development. 

When Brad’s not playing guitar, trail running, reading a book (one per week!), or entertaining Daphne his sausage dog, he enjoys a Great Northern Lager.  HQ maintains that New Zealand beer sh*ts on Aussie beer. *Brad has not consented to us using this sentence in his bio. **We’ll hand it to them for their Shiraz though.

About Rose

Team Administrator AKA Gap Glue

As Team Administrator, Rose has her hand in most Gap departments.  She recently relocated from Hamilton, having completed a Bachelor of Social Science majoring in HR and Psychology… hence she’s a time management whizz (#GoQ2) and is happiest when connecting with the team and our members.   

Straight out of school, Rose braved a two-year OE in Europe where she worked and travelled extensively, overcoming many unanticipated hurdles - including arriving in Amsterdam late at night, alone - without a wallet, passport or any accommodation booked.  She’s calm in a crisis and happy to support Gappies with any issues or questions they may have.  

Big on efficiency, Rose can show you how to pack for a 6 week European winter holiday – hand luggage only styles.  She’s also skilled at creating grazing platters, holding her breath underwater and breaking iPhones.  Her ideal weekend involves camping with friends, sun, walks to waterholes or mountain time, and reading - with an Aperol Spritz in hand.

About Rowan

Business Development Manager AKA Problem Punisher

As our NZ Business Development Manager, Rowan is pumped to intro Kiwi firms to The Gap. A self-confessed finance geek with a hunger for learning, Rowan has a genuine interest in future Gappies’ client struggles and practice pain points.

Before he entered the world of problem solving (sales), he tried his hand at beekeeping… so he knows a thing or two about sting-y clients. Also previously a youth worker, Rowan channels his enthusiasm as a proud community champion, supporting future Gappies to fast track their Business Advisory success.

When off duty, Rowan is likely to be found mountain biking, brushing up on his self-taught Mandarin or reminiscing his youth punk-rock days. He’s full of interesting surprises. Feel free to ask him what he can’t do (… and let us know). He loves cooking but is intolerant to everything. So while chugging back a few exports, he takes pride in being the king of self-made, authentic cuisine sauces.



About Luna

Office Top Dog AKA The Morale Manager

A quiet and diligent team member, friendly to the revolving couriers and considerate with her requests for attention; Luna is probably the world’s best behaved dog. 

Although Luna is not keen on long meetings, or particularly productive in general, her contributions to the office include Lunch Quality Control and occupying the rare sunny spot in the office, while secretly pining for the dog next door (another spaniel) - they totally have a thang going on.

She is officially everyone’s favourite colleague; a title she shamelessly flaunts and exploits.