Snook Dog, or Will-I-Am, loves collaborating with the team to achieve ‘cool stuff’. A self-confessed 'pun-isher', you’ll typically find him dropping sly lols while making marketing things ‘go' and directing social channel traffic.

Will is a real movie buff and regularly visits the ‘actual’ cinema to watch the latest blockbusters.

Growing up in the Eastern Bay of Plenty (eBOP), he represented the region in rugby union with his claim to fame - arguing with a former All Black on how to pass the ball. The fact that his elbows are double-jointed, and he can twist his arms 360 degrees, doesn’t mean his arm is easily twisted.

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